BIG IF 5 – Alive

Visual identity for Barcelona’s Improv Festival.

The theme of the 5th Improv Festival is nature and being alive. Therefore the flower i chose for the Alive sign is called Alstroemeria aurea – it symbolises devotion and friendship. Its leaves grow upside, twisting out from the stem as it grows – much like the twists, turns and growth of our friendships! Alstroemeria is also a symbol of fortune and prosperity.